Why keep doing something that doesn’t work?

As a career coach with 19+ years of experience, I’m always amazed that job seekers keep doing the same things over and over even if months have gone by and no one is responding. I’m sure you don’t need me to tell you what that one thing is, but I will anyway:  answering ads online. So if this sounds like you, please think about diversifying your search strategy. Create a list of companies or organizations where you’d like to work and share that with your network. Or target a company directly–I’ve got a great format for this in the back of my first book, “Eliminated! Now What?” And lastly, learn from others. Ask your friends or your parent’s friends, “How did you get your job?” Most importantly, get yourself off the treadmill that’s unproductive, and while you can still answer online ads, try some new techniques. You might be surprised at the results!